Post Malone's first album was called Stoney, which was what some of his friends used to call him, but he says he quit smoking marijuana after a pot-induced anxiety attack that never completely subsided.
“A little self-deprecation goes a long way,” he says. But I think that's a way for me to say, ‘Not everybody's going to like your shit, and there's a lot of people who don't like your shit, and it's okay.’ ” He laughs. “I don't think my songs are shitty,” he says. And he is resolutely unpretentious, with a tendency to refer to his music as “shitty.” When pressed on this self-assessment, he concedes, eventually, that it is inaccurate. Indeed, just about every song in his catalog has a melancholy streak, which is part of what makes it so easy to root for him. His albums have received increasingly respectful reviews: Rolling Stone called Beerbongs & Bentleys, his 2018 album, “an ouroboros of new-money narcissism” (rating: two stars out of five) but last year, the magazine wrote that Hollywood's Bleeding showed “his gift for turning dreamy darkness into Top 40 gold” (rating: four stars out of five). But even skeptics have discovered, over the past few years, that he is surprisingly hard to hate. He takes hip-hop bravado and turns it into suburban pop, a white guy with a face full of tattoos singing lyrics about treacherous exes and small-minded critics: They was never friendly, yeah / Now I'm jumping out the Bentley. In the abstract, Post Malone's music might seem obnoxious.
(He renamed himself Post Limón for the occasion.) He is now a global celebrity, but Post Malone still acts like an interloper in this exclusive club, wandering through A-list parties with heavy eyelids and a sheepish smile. Along with Bud Light, his sponsors have included Crocs, which has created limited-edition Post-branded clogs, and Doritos, which used Post Malone to help publicize its Flamin' Hot Limón chips. He is only 24, and he has reacted to success with amusement and amazement while taking care to reassure fans that he hasn't lost his taste for cheap thrills, now that he can afford expensive ones. Even as his music dominates the planet, Post Malone cultivates a gregarious image. Spotify named him the most streamed artist of 2019, and according to Nielsen, his 2019 album, Hollywood's Bleeding, was the most-listened-to album of the year, though it only arrived in September. In the past few years, pretty much no one has been more consistent in making blockbuster hits: “Rockstar” and “Sunflower” and “Circles” and fistfuls more. Post Malone knows that he is not generally perceived as shy, and not just because he is one of the most popular musicians in the world.
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